White Flamingo Consulting
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Growth strategy and marketing for founder-led businesses

Your business is better than it looks on paper.

We work with ambitious founders who are ready to scale. We align your strategy, marketing, Go-To-Market and commercial presence, so the right customers find you, understand your value straight away and choose you.

Book a Growth Discovery Call Take the 3 minute diagnostic

30 minutes. No deck. No obligation.

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Where growth quietly stalls

Good businesses rarely lose customers because the work isn't good enough.

The business is the bottleneckEvery important deal, message and decision runs through you. Growth is capped by your diary, not by demand.
Strategy, marketing and sales pull apartEach does a sensible job. Together they tell the market three slightly different stories, so buyers hesitate.
The business looks smaller than it isThe website, proposals and introductions do not reflect the quality of what you deliver, and prospects judge on what they see first.
What your business delivers What the market sees What the market sees The gap Gap closed Time

Illustration of the idea, not measured data.

Results

What changes when the business is aligned.

Six months of work with a founder-led solar energy business. Measured against the business's own baseline.

28%

reduction in wasted spend

41%

increase in qualified enquiries over six months

34%

service launch above target in its first quarter

15to 20 hrs

of senior leadership time freed every month

“White Flamingo transformed our marketing performance. In just 6 months, we have reduced wasted spend by 28% and increased qualified enquiries by 41%.” Paul Capell, Managing Director, Solar industry
★★★★★“She has truly transformed how we approach our marketing. I always left our meetings buzzing with excitement and armed with a clear plan of action.”Chelsea Hattan, Founder, CH Solutions

★★★★★Rated five stars on Google, every time. Read all our five star reviews on Google

How we work

See. Shape. Show.

Facilitating a working session with a table of participants
White Flamingo facilitating a quarterly strategic and sales planning workshop.

Step oneSee

  • How customers, prospects and your own team actually describe the business
  • Where the message, offer and experience diverge
  • What is genuinely different about you, in customers' words
You getA clear, evidence-based picture of where growth is leaking. Typically 2 weeks.

Step twoShape

  • The customers you are best at serving, defined and prioritised
  • Positioning, messaging and a marketing approach you can explain in one sentence
  • An offer and route to market that fit your margins and capacity
You getA positioning and Go-To-Market framework the whole team can use. Typically 2 to 4 weeks.

Step threeShow

  • A practical growth plan with owners, targets and a review rhythm
  • Your marketing, website, proposals and sales conversations aligned to the plan
  • Hands-on support through the first quarter of execution
You getA plan that is being delivered, and a business that looks like what it is. Typically 90 days.
A client planning session displayed on a screen in a meeting room
A planning session with Evenly.

Planning, done together

Plans fail when they are written for a business instead of with it. We run focused planning sessions with you and your team, so priorities, owners and the first ninety days are agreed in the room, not in a document nobody reads.

Our network

One partner. A trusted network of specialists, when the work needs them.

Growth rarely needs a full-time team. It needs the right skill at the right moment, managed properly. We lead the strategy and stay accountable for the outcome. Where the plan needs specialist depth, we bring in trusted people from our network and manage them for you.

One point of contactYou work with us. We brief, manage and quality check every specialist, so you are not coordinating a crowd of suppliers.
The right skill at the right momentSpecialists join for the part of the plan that needs them, and step back when it is done.
One plan, one standardEverything is delivered through White Flamingo, against the same plan and the same measures.
White Flamingo Strategy and marketing
Copywriting
Product photography
Videography
Sales training
Digital
Social media
PR

The specialists we bring in as the plan needs them, all managed through White Flamingo.

Working together

Start with a conversation. We build from there.

Start here

Growth Discovery Call

A focused 30 minutes to find what is holding growth back and where to start.

  • Your biggest blockers, named plainly
  • The first two or three priorities
  • An honest view on whether we are the right fit
Complimentary
Book the call
Step two

Growth Diagnostic

A fixed scope review of how your business is seen, positioned and sold, with a plan.

  • Customer and team interviews
  • Positioning and pipeline review
  • A 90 day growth plan with priorities and owners
Priced from£4,950 + VATFixed fee, strategy led by us.
Step three

Growth Partnership

Ongoing senior support as your strategy, marketing and growth partner, working alongside you and your team.

  • Strategy, audits of current activity and ideas for improvement
  • Support for your team, and hands-on handling where applicable
  • Board or investor ready reporting
Priced from£4,000 per month + VATBy application. Three month minimum.

Each step stands on its own. Most founders start with the call and decide from there.

A note on budget. Our prices cover strategy and senior leadership of the work. Where the plan needs specialists from our network, such as copywriting, photography, video, PR or digital, they are scoped and quoted separately, agreed with you before any work begins. Specialists are quoted as one price that covers their work and our management of it, and invoiced through White Flamingo, so you keep one point of contact and one invoice.

Free tool

The Growth Diagnostic.

Nine questions, about three minutes. You get a score for how well your business is seen, shaped and shown to the customers you want, and where to focus first.

For investors and boards

A growth partner you can plug into a portfolio company.

Founder-led businesses often have the product and the customers but uneven growth. We work alongside the founder to diagnose what is holding it back, set the plan and drive the marketing and strategic activity for growth, with clear reporting for the people who back them.

Discuss a portfolio engagement
Defined scope and timelineA 90 day sprint to set the plan, then an optional monthly partnership. Agreed deliverables and milestones from the start, so you always know what you are paying for.
Works with the founder, reports to the boardA clear working rhythm, so the founder keeps ownership and investors keep visibility.
A bench, not a headcountSpecialists from our trusted network are brought in as the plan needs them, all managed through White Flamingo.
Commercial focusPositioning, marketing, Go-To-Market, pipeline and the way the business is presented to customers.
Senior, hands-on experienceTwo decades in senior commercial leadership roles.
Hannah Hughes, founder of White Flamingo

About

We bring growth strategy and marketing together, so good businesses look and grow like they should.

White Flamingo is led by Hannah Hughes, who has spent two decades in senior commercial leadership roles. We have seen how large organisations build growth, and how much of it a founder-led business can use without the overhead.

We started White Flamingo Consulting to give founders that level of commercial thinking, in a form that fits a growing business.

With big brand thinking and proven strategies that build and grow businesses, White Flamingo and our Go-To-Market partners help your business grow, from idea to execution. Working closely with you and your team, we design and build a strategy that can be followed, delivered and measured with ease.

This is for you if

  • You run an established, founder-led business, typically turning over £1m or more
  • The work is strong but growth feels harder than it should
  • You want a senior partner, not a supplier
  • You are ready to act on clear recommendations

This is not for you if

  • You want a one-off logo, website or campaign
  • You are looking for the lowest price
  • You want advice without the intention to change anything

Next step

Let's find out what is holding your growth back.

Book a Growth Discovery Call Take the diagnostic first

30 minutes. No deck. No obligation.

Prefer to write first? Email hello@whiteflamingoconsulting.co.uk or visit our contact page.

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